In 500 words or less, explain what you think are the top 3-5 key benefits of using FB/Instagram as paid platforms? Imagine you’re doing a pitch to a key and savvy client.
I think that the benefits of using Facebook and Instagram as paid platforms are the following.
- Facebook and Instagram huge user base: Both of these platforms have a huge number of users and by creating ads using the Facebook ad manager your business can reach a bigger audience and because you can target by region, country etc. you can choose how to target the audience.
- Integrated platform: Both platforms use the Facebook Ad Manager and you can even customize if you want to have the ad on Facebook, Instagram or both as well as on various parts of Facebook such as in posts, messenger, to name a few.
- The platform is user friendly: The platform is easy to use after a quick tutorial and playing around with the manager. Also, the Manager coaches you and helps you put together the first few ads while you learn.
- Variety of ads: The ad manager has a good variety to create ads based on your business needs and campaign types. Some of the available campaign types that you can use are Brand awareness, reach, traffic, engagement, conversions, and store visits.
- The ability to create and save audiences: Facebook Ad Manager allows you to create audiences if you know the group(s) of people you want to target and you can save them that way you can use that audience(s) again in future campaigns. That means if you want to test for new types of audience(s) you can do a campaign and if the results are successful in bringing ROAS you can keep using the same audience for future campaigns, or you can also use the audience(s) of your current clients and once you create it you can save it to use it from then on.
Those are some of the benefits of using the Facebook Ad Manager to advertise on Facebook and Instagram social platforms if you want to expand your business reach and convert to more people or new audiences.
Luis Alfonso Ruiz Portfolio 